This is where it all started. The first birthday of my baby girl Serena. Fun fact, she was born on my own birthday. I planned and planned and spent more time on Pinterest than I care to admit. A few months after this party, I got a phone call from the Manager of Grimaldi's who had snapped a few photos of my dessert table. She had a client who needed help with decorating. At first I said no. I wasn’t a party planner and I knew nothing about the industry. I ended up talking to the client and I was honest with her about my experience. She took a chance on me and with that first job sparked another, and another. I formed Serena & James Events in February of 2017.